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Pavel Mostovshchikov
Art Director // New Media Artist

I shape visual direction for brands across image, object, and interaction — making projects specific, recognizable, and guided by a clear point of view from idea to final form

I work hands-on with brands and studios to shape visual direction across CGI, AI, and XR. Alongside client work, I develop my own new media practice.

Pavel Mostovshchikov

With over 12 years in CGI, I work across concept, art direction, execution, and production supervision. My practice combines classic CGI, design workflows, XR thinking, and AI tools when they bring real value to the work. I'm drawn to projects where the approach needs to be shaped, not simply executed.

I've worked as an art director on the Earth and Arrival installation at the Museum of the Future in Dubai with AltSpace, led the 3D design team at WayRay, and contributed as an art director and XR designer to Distance Technologies' interactive demo with around studio.

Selected Works

Selected work across image, object, and interaction — from CGI films to spatial interfaces and visual systems. Created in different contexts: within studio teams, as an independent art director, and through my own practice and co-founded studio.

KR Graflex Lightsaber // Vimeo

This project features CGI visuals of the iconic lightsaber from the Star Wars Universe, crafted by Khal Jahromi. I created the look dev, style frames, and a promotional video to showcase the product on the official KR Sabers online store.

Aston Martin DB12 — 1 Aston Martin DB12 — 2 Aston Martin DB12 — 3
Aston Martin DB12 — This is Sharper // Behance

I worked as a CG Artist on this CGI film for Aston Martin DB12 as part of the AltSpace team. The piece translates the car’s sharper dynamics, handling, and chassis character into a precise visual sequence.

Museum of the Future, Dubai // Vimeo

I worked as the Art Director on this project for the Museum of the Future in Dubai as part of the AltSpace team, shaping the visual direction and interface design for an immersive installation.

The Psychology of the Cube — Empathy // Vimeo

A personal project exploring how abstract psychological terms can take on a human presence. This piece imagines Empathy as a character, created before generative AI became part of my visual workflow.

The Additional Layer // Behance

The notion of merging natural and artificial has always captivated my interest. In this project, I developed a concept for plant communication through AR interfaces. The goal was to design interfaces that mirrored the natural and organic shapes of the plants themselves.

AR Browser // Vimeo

A concept for an AR web browser that moves beyond the flat screen. Instead of placing pages in space, the browser becomes a spatial system that can transform the surrounding environment based on the context of the open resource.

For brands and teams shaping products, experiences, and stories that need a clear visual point of view.