Pavel Mostovshchikov
Art Director // New Media Artist
Every strategic effort needs two points of focus: what completion looks like and what success looks like. One gives it a clear endpoint; the other gives it a valuable outcome
With brands and studios, I shape visual direction hands-on. In my own practice, I create new media art.
With over 12 years in CGI, I work across the full production process, from ideation and concept development to presentation, execution, and production supervision. My practice brings together classic CGI, graphic design workflows, and AI tools when they add real value to the work. I'm drawn to projects where the approach needs to be invented, not just executed.
Across this work, I've contributed as an art director to the Earth and Arrival installation at the Museum of the Future in Dubai as part of the AltSpace team, led the 3D design team at WayRay, and worked as an art director and XR designer on Distance Technologies' interactive technology demo with the around team. I'm also a co-founder of around studio, focused on spatial AR experiences.
Selected Works
Beyond what's shown here, I've directed work in automotive visualization, HMI/HUD systems, and interactive installations — most of it under NDA.
I shape visual systems for brands and develop new languages of image, object, and interaction